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Our Qualitative and Quantitative Research Methods

Qualitative and Quantitative Research Methods for Data Analysis

quantitative and qualitative research methodsNon-researchers in particular, are not aware that there are significant differences found between quantitative and qualitative research methods. A frequent subject of debate in the area of statistical analysis is qualitative vs quantitative research methods. Some people believe that better results are gained when one or the other is used for different purposes. A qualitative research method might be very effective in a particular circumstance such as in a case study, but it might prove to be irrelevant for gathering data about the thoughts, actions and behaviors of humans towards a product or service on the market.

Differences Between Qualitative and Quantitative Research Methods

The distinction between qualitative and quantitative research methods does not pose a challenge to persons who are experienced and knowledgeable in the area. We are aware of the principles and processes of quantitative vs qualitative research methods and use them appropriately to address the needs of our clients. The methods used for qualitative research aim to go in depth into interest topics and explore the details that relate to the issue. These methods are used when the researcher do not have any idea what to anticipate and is seeking ways to describe the problem and/or discover how to deal with it. Observations without interruption, focused interviews and focus groups are some of the more frequently used modes of data collection. In the quantitative versus qualitative research methods debate, quantitative research can be described as seeking to quantify a problem to have an idea of its prevalence. This is done by using surveys (by mail, phone and email), purchase transactions and audits, among others to collect data and compare results to the larger population.

Qualitative and Quantitative Research Methods

We know that persons will still be confused regarding qualitative versus quantitative research methods and that is why we offer our professional services to make your life easier. The service is cost-efficient and we are committed to making deadlines.

Get to know quantitative and qualitative research methods with us!